Vision and content

Business concept: We offer unique textile interior design products that are produced in a limited edition and with a sustainable identity.

Our customer is looking for unique products with character - far from mass production. The collection fits in both in the urban environment as well as in the house in the countryside.

The Scandinavian style and design are playing the main role and could be described as a Swedish handicraft tradition mixed with modern simplicity. The range is focused on cushions for the sofa and bed, but also napkins and placemats for the set table. Fridhem Interior is season less, but will be updated gradually.

Fabric: Woven in Khadi from India which is truly a weave with character. Spun thread by hand and then hand-woven, which gives the charming and authentic look. Sustainable and good for the environment.

The embroideries: The collection's unique beautiful hand-embroidered cross stitch pattern is taken from grandmother's sisters' original handicrafts. Embroidery according to Swedish tradition.

Colour scale: The range is from classic blue tones, cream beige and off-white to more colorful shades such as grass green and burnt orange.

Details: You will find fine details such as pipings in contrast or tone on tone on the cushions and the Fridhem's symbol - the small embroidered dragonfly - will be found on several of the products.